A retail center for motorcycle sales, with partial two-story high bay areas for sales and shop maintenance. The project follows Harley-Davidson’s pallet of reds and browns to create an industrial look.

RG architects played off this in its interpretation of the sales floor with exposed steel joist girders, steel deck and columns. Mezzanine areas house the HOG chapter room, gymnasium, offices and file storage.

The store exterior provides a series of covered seating and meeting areas essential to the “Harley” experience, which encourages the members to interact at the stores, as well as the iconic water tower. Site amenities include a Festival area, a Rider’s Education training facility, sales canopies, bike washes and event gathering spaces.